Created to stimulate and connect producers and artists from the suburbs of São Paulo with the music industry, in 2018, SIM Transforma has established itself as a permanent dialogue platform between the city and the music market.
A project of SIM São Paulo in partnership with the Factories of Culture (spaces created by Sao Paulo's State Government) and with the support of the On Stage Lab (music business school), SIM Transforma took, throughout the second half of 2018, musicians, journalists, producers, curators and others professionals from the music industry to attend lectures and mentoring sessions in different neighborhoods. With each action, many artists signed up for the activities and others were able to participate in the conversations that took place in the Factories of Culture of the north and south regions of São Paulo.
With different histories and dreams, the search for information and the desire to build a career were the constants found in the actions that have taken place since July 2018. And whoever thinks the exchange was one-sided is wrong. At each meeting with new artists and producers, seeds of ideas and new partnerships germinated, such as the release of mentored artists that were promoted on the website Tenho Mais Discos Que Amigos!, a show scheduled at the nightclub Breve and even nights that will be promoted within this sixth edition of SIM São Paulo.
SIM São Paulo believes in the fall of social and geographical barriers by music. The continuous experience of exchange between center and suburbs - the city and the market - makes clear the potential of music to transmute dreams into plans and change people's lives.
In 2018, SIM Transforma took place in four Cultural Factories: Jardim São Luís (July), Brasilândia (August), Jaçanã (September) and Capão Redondo (October). Wrapping it all up, the project promoted activies in Grajaú and Jardim Ângela in the beginning of December.