A look on SIM SÃO PAULO 2016 Conference – the second day

SIM São Paulo 2nd day presented Vinyl love declarations, discussions on music academic education, debates on music aggregation and influential value, and talks on copyright, on street music, music against hate speech, and a lecture with band Massacration member Bruno Sutter, who shared his experience on inserting backing vocals and guitar solos as a crowdfunding campaign reward. “A guy bought the guitar solo participation but when he came to the studio he simply couldn’t do it – so I had to give his money back – the other guy who had got the same reward though, was so good he joined the band and we play together until this very day ”.



The Friday panels opened with the debate on Music academic degree in Brazil, which brought together professional from ECA USP, UNICAMP, Souza Lim, Anhembi Morumbi and FASM. According to mediator Marcelo Coelho, the panel presented a very relevant look on the subject. Down the hall, BNDES representative Marcelo Goldenstein talked about private investments in music projects, and followed in the steps of André Midani, who thought in terms of “ Brazilian Music For Export ”.


On the debate MUSIC: influential content and value adding – the lecturers discoursed on how the music program influenced their events. At the In Edit Festival, we tried to present content to the public through films, said Marcelo Aliche. At F.A.M (Food, Art, Music) we’ve got 40 hours of music.  It’s a free admission Festival –said Ricardo Delgado who still hasn’t found an effective way to insert music in the event.


“ We’ve come from this alternative music background, but we’re still testing new formats, “ said Festival Músicas as e Bandas representative Gustavo Steinberg. He also added his event’s main goal is to present opportunities to new artists. Lia Souto shared her experience: “ We have been trying to mingle show and debates at the Music Video Festival, which has worked out great so far ”.


Right after came Vinyl is love – a panel, as the name suggests, about people’s passion for LPs.  When Vinil Brasil rep Michel Nath asked the audience who still had a LP record player at home, an incredible 90% of people raised their hands. “ We can’t count you guys in though  – you’re here ‘cause you’re vinyl freaks “ ( * laughter *  ).  Such comment was prompted as riposte to Noize Records Club Pablo Rocha, who suggested the biggest deterrent for people not buying that many LPs was the fact that players are too expensive and/or hard to find.  “Whoever invests in this niche may end up rich  – he said


Everybody agreed that taxes should be way lower, but regardless its high final cost to the consumer, vinyls are here to stay.  “ LPs are no longer a trend – they’re for real, ” said Marcio Custódio from the Locomotiva record shop. Michel Neth sees vinyl as some kind of historical and cultural preservation, and although he is already manufacturing vinyls at Vinil Brasil, the factory hasn’t opened officially. According to him –  “ setting up this kind of shop in Brazil is not a walk in the park ”.


One of the days’ most popular panels brought together Alexandre Carvalho Dias, Paulão de Carvalho and Tuca Paiva, members of  Velhas Virgens. They amused the crowd on showcasing their brew making experience. And there was Evandro Fiótio, telling his experience on the Laboratório Fantasma label and Fabiana Lian (from On Stage Lab) who presented “ My way: musical entrepreneurship and success stories in Brazil ”


Other panels focused on going abroad: the Austin based festival South by Southwest team disclosured what it is they’re looking for when scouting for bands (details here). Difusa Fornteiras’ Felipe França Gonzalez championed the idea that an artist must know the musical scene he or she intends to play in – an opinion also shared the Canadian delegation: “ before considering playing in Canada, you should think locally – there’s a great number o countries to be explored just around the corner, right here in South America ”.

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