Third day of SIM 2018 had Serginho Groisman, Blockchain and the startups

Completing the conference programming at SIM São Paulo 2018, the third day at CCSP brought together topics such as Blockchain, inclusion, circulation and technology. The Hanging Garden, which housed the Espaço Oi Labsonica, was buzzing with a great audience checking out shows from Argentina and the Amazon, as well as a chat between involved in the SÊLA compilation, featuring new work by women in Brazil on a single digital album.

The first panel of the day brought a team from the Globo Network to explain the process of including music in soap operas and other programs on the TV network. Later, Serginho Groisman (18 years on TV Globo with Altas Horas) was interviewed by Paulo Miklos, and spoke about his career, his musical tastes as a child with operas and classical music, to the period at the Colegio Equipe, where he got involved with musical production (and political militancy) until his time on the TV shows TV Mix, Matéria Prima, Programa Livre and Altas Horas.

Meanwhile, a hand-picked group of analysts was introduced to 11 start-ups pitching ideas and business proposals. "It's wonderful to attend an event in Brazil of this magnitude and be able to talk about innovation in a market that has expanded a lot," commented Bruno Justi, of Bee My Ears, which was elected as the best project of the session: "It was great to hear that we are on the right track. It's important to have the support of professionals who are already working in the market," he added.

For many it’s the future of music. Blockchain was the theme of a panel with Lee Parsons (Ditto Music / UK), Tatiana Revoredo (Oxford University / UK) and Jeff Ward (Ditto Music / USA) mediated by Juliano Polimeno / SP). Lee said that Ditto Blockchain will be released in 2019, and in a rather entertaining speech he reinforced: "The music industry is losing money. How do we solve this? With Blockchain," he said, reiterating that the tool will not only be useful for artists, but for the industry itself, "which will now have a practical way of getting paid."

After focusing on business on the first day of SIM (Better for Business) and on people on the second day (Better for People), for the third day Great Place To Work focused on the world (Better for the World) in actions that seek to transform the planet into a better place. In the opening panel, "100% Inclusive Music", journalist Millena Machado spoke about her experience with the "Empatia do Silêncio" workshop while the artist Luiza Caspary showed her 100% inclusive site, the first of its type in Brazil.

The next GPTW panel featured people who are working for a better world. Wellington Mendes shared his experience with the Instituto Identidades do Brasil (ID_BR): "We work directly in the labor market trying to reduce the numbers of racial inequality." The plus-size model Amanda Souza spoke about bullying and fatphobia: "All the euphemisms for the word fat - cuddly, robust, big, the list is huge - mask the issue of fatphobia, which is very serious in Brazil," she noted. Marcelo Vitoriano told us about Specialisterne, a company that works with training and inclusion of people with autism in the labour market: "We have a training center and we partner with companies open to creating a pilot project," he explained. Eliezer Silveira Filho, from GAMES, concluded: "I do not know if we will be able to overcome homophobia, racism and fatphobia, or if we are always going to sugar-coat the subjects to overcome this. Maybe, though, technology will help bring a change. "

Upstairs, the women took over the Oi Labsonica Space, first with the Sêla, then with the Fèmina, Sol Alac and Sofia Viola. The work that Oi has been doing in music also was the theme of a panel : " Oi is planting seeds for trees to grow on their own. Sponsorship is a start, but it can’t be the only solution. Try to do innovative things," said Larissa Conforto. "More and more people have less [public incentives for culture], but we have to be creative", provoked Victor D'Almeida (Oi Futuro).


Saturday began with the lyricism of Vitor Araujo, followed with the groove of Ozu and the Skrotes party. The exotic Getulio Abelha struck a chord with the public. For those who wanted to dance, Afrocidade and Felix Robatto arrived and conquered. With a strong fanbase, Drik Barbosa and Luisa e os Alquimistas had their songs sung in unison by the audience. Finishing off the showcases, the electronic beat of Teto Preto was already a good warm up for the dozens of parties that would follow later in the night.


Since last year, one of the most exciting moments of the conference, the Prêmio SIM (SIM Award) echoed strongly the sensation of "resistance" that permeated much of this year’s conference. In its second edition, the award highlighted artists and projects that position themselves and transform realities through music, especially Carlos Eduardo Miranda and his immense contribution to music. The political tone was reiterated during the awards ceremony in which Luedji Luna and Edgar were joint favorites in the New Talent category. The resistance of the black community was awarded in the Project of the Year with Aparelha Luzia. And in the Innovation category, the Keychange was chosen, showing the importance of the discussion about gender parity in the music industry.

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