These are uncertain times for those who work with culture in Brazil. But one thing was clear during the sixth edition of SIM São Paulo, the International Music Week of São Paulo: the artistic sector – both in Brazil and from around the world - is united and there will be resistance as well as a lot of production over the next few years.
This 2018 edition of the event brought together 3,000 music professionals from Brazil and 25 other countries between December 5th and 9th to discuss new business models, expose new music trends, make new partnerships and business opportunities. Based in the São Paulo Cultural Center (CCSP), where the Conference, Networking & Business activities and Daytime Showcases took place, the event also featured shows in 45 venues throughout the city, as well as various events in cinemas and art galleries of the city, all with the presence of about 35,000 people over the 5 days.
Regarded as the largest meeting of the music sector in Latin America, SIM points out the new directions of the market and encourages the questioning and articulation of new directions for culture. More than 350 speakers exchanged experiences on the 90 panels, lectures, debates, workshops, keynotes, Q & As, speed-meetings, meet-ups, and business meetings, with active networking between the participants and an increased international presence.
Among the highlights of the programme are the first studies released by DATA SIM, a research institute set up by SIM São Paulo analyze the numbers generated by the music market in Brazil. An effort involving exchanges with professionals from Germany (Clubcommision) and the United Kingdom (Sound Diplomacy), which promises to shed light on the immense economic possibilities offered by the music industry - and which are still not enjoyed to the full in Brazil.
Another highlight was the partnership with GPTW, Great Place To Work, which coordinated a room with over 10 panels under the theme SIM FOR ALL. The programming included discussions about egalitarian workplaces, good management practices, entrepreneurship and innovation. The Expomusic fair also participated for the first time, with Expomusic Day, as well as announcing its new format for 2019.
The participants came from all walks of the music sector: TV presenter Serginho Groisman, who reviewed his career in an interview led by Paulo Miklos (of rock band Titãs); the Palestinian singer Rasha Nahas who was impressed and inspired by what she saw at SIM; Sonic Youth drummer Steve Shelley, who presented two highly-commented sessions of documentaries on the band; the panel on Blockchain, which debated "technology that will change the world" with professionals from Brazil, the United Kingdom and the United States; Vanessa Reed, who presented the Keychange project and reinforced the importance of an international network of women to change the music market; the Espaço Oi LabSonica, a lively stage in the hanging garden of the CCSP where artists from Argentina, Australia, Canada, Portugal, UK and Italy, as well as Ceara and the Amazon performed their work while making contacts (and enjoying the sun and the barbecue); the culture secretary of São Paulo, André Sturm, who, interviewed by the journalist Lorena Calabria, endorsed the anger against the end of the Ministry of Culture... SIM had something for everyone.
Over 200 people worked behind the scenes with a few hundred others working indirectly on the event.
Labels, festivals, agencies, entertainment platforms and companies were responsible for the extensive nighttime programming of over 400 shows spread throughout the city of São Paulo, with performances by bands from Brazil and around the world.
The SIM AWARD also took place for its second year. The ceremony echoed the feeling of resistance and focused on artists and projects that position themselves and transform realities through music, such as Luedji Luna and Edgar, in joint first place for the New Talent category; the urban quilombo Aparelha Luzia, which won Project of the Year; and Keychange, an action that seeks gender parity at festivals and fairs, elected in the Innovation category. Music producer Carlos Eduardo Miranda was honored this year for his Contribution to Music. A mini-documentary celebrating his life was shown during the ceremony and is available on the SIM YouTube channel ( watch here ).
The seventh edition of SIM São Paulo is confirmed for December 4th to 8th, 2019. So it’s all hands on deck. Battle stations!