Created in order to boost and to connect producers and artists from the city suburbs with the music industry, SIM Transforma has established itself as a platform for permanent dialogue between the various corners of the city and the market.
Born in 2015 as SIM Social, it became SIM Transforma in 2016. In these early years, the actions included talks, workshops, cultural activities, pocket shows and movies during the conference. In 2017, the project began to grow, and in eight days of activities, it visited the suburban districts of Capão Redondo, Jardim São Luís, Jaçanã, Brasilândia and Vila Nova Cachoeirinha.
In 2018, in a partnership with the Culture Factories, SIM Transforma took, throughout the second half of the year, musicians, journalists, producers, curators and other music industry professionals in order to join talk and mentoring sessions in different districts. There were four monthly activities, with musicians, journalists, producers, curators and many music industry professionals. During the SIM 2018 program, there were two further actions in the districts of Grajaú and Jardim Ângela.
With various stories and dreams, the search for information and the desire to build a career were regular features in the activities that have taken place since 2018. And you’re wrong if you think that this was a unilateral exchange. At each meeting with artists and producers, the seeds of new ideas and partnerships were germinated, such as the launch of mentored artists promoted on the blog Tenho Mais Discos que Amigos (“I have more records than friends”, in free translation), a scheduled performance in the nightclub Breve and also night gigs promoted inside the sixth edition of SIM São Paulo.
SIM believes that music has the power to overcome social and geographic barriers. The continuous exchange experience between the city/marker center and the suburbs demonstrate that music has the potential to turn dreams into plans, thereby changing people’s lives. The monthly actions at SIM Transforma have continued in 2019 in both the Northern and Southern of the city of São Paulo, in districts such as Jardim São Luís, Capão Redondo, Brasilândia e Jaçanã.