During the sixth edition of SIM São Paulo, Brazilians will be able to see a little of the new music scene of Palestine, which for two years has gained an important platform of promotion and development, the Palestine Music Expo (PMX) . Martin Goldschmidt is one of the founders of the event and heads the entourage that will come to SIM São Paulo 2018 with the artists Rasha Nahas and Zenobia b>.

Founder of Cooking Vinyl, chairman of the Cooking Vinyl Group and board member of AIM / Impala, & WIN, Britain's Martin Goldschmidt teamed with Palestinians Mahmood Jrere (from rap group DAM Abed Hathot) and Rami Younis (journalist and activist) to create the Palestine Music Expo, which had its second edition in 2018, bringing together musicians, activists and well-known figures from the music industry worldwide, making an unprecedented impact in fostering the local scene. In addition to promoting a large cultural gathering with international representatives from countries such as England, Brazil, Canada and the United States, in the Ramallah Grand Park Hotel, PMX takes the artists to perform in a kind of mini tour which passes through Bethlehem, Hebron, Jerusalem, and refugee camps in the area. Among the names that have already brought their expertise to the Palestinian scene are Fabrício Nobre (Bananada Festival / GO), Scott Cohen (founder of Orchard, one of the largest digital music distributors in the world), Malcolm Haynes (cofounder of the legendary British festival Glastonbury) and Rachel Willis (manager of Nick Cave and The Bad Seeds). PMX has been of paramount importance to connect Palestine with players in the music industry from all over the world.