DATA SIM presented on December 7th the results of the survey "The music market in São Paulo - part I: Live", which raised socioeconomic and demographic data on the local live scene

Online questionnaires were sent to about 300 venues and culture centers throughout the city, with 86 responding. The numbers showed that most of the venues are located in the west of São Paulo (49%), followed by the center (29%), east (10%), southern zone (7%) and northern zone (5%). Most (65%) are small establishments (up to 350 people). "In these 86 venues, 731 acts are contracted on average per week or 2,924 per month (including bands and DJs)," according to DATA SIM.

Original music dominates programming (84%) but about 53% of the venues also receive cover bands, 50% with DJs and 38% live DJ performances. Not all venues have revealed their revenue details but, based on the responses received by DATA SIM, the annual revenue projected for the 86 venues reaches R$195 million, with ticket values ranging from R$2 to R$340. Another important fact has shown that most have never used any tax incentives. >

"It’s time for the music sector to use this data and show, at this time when the cultural area is being punished, the importance it has for the economy,” says Dani Ribas, who along with Fabiana Batistela (director of SIM), commands DATA SIM. "Here in Brazil there is the impression that the artistic area only takes money from the state, but we generate a lot of money as well."

The figures presented by DATA SIM show that 94% of venues in São Paulo work with new artists. Of these, 87% are from other states, 62% from other countries, underlining that the city of São Paulo has a "diverse, cosmopolitan and experimental" musical identity. "São Paulo is a national and international hub of artistic proposals," says Dani. "The venues are betting on and investing in new talent. Working with diversity is the asset of these spaces. "

Union of the venues

"The night entrepreneurs have to understand each other as an industry if they organize themselves. Any industry has to organize itself, "said Dani at the presentation during SIM São Paulo, with Suyanne Keidel from Casa Natura Musical:" It's very important that we have a network, because our problems are exactly the same. All the venues are concerned about increased rent, taxes, and returns. Our challenges are similar, so we have to work very closely."

Dani Ribas said that only with the artistic class coming together and publishing facts and figures will culture in Brazil survive the next four years under the government of Jair Bolsonaro, who has already announced that the Ministry of Culture will be a portfolio within the Ministry of Citizenship. "I really wanted the culture secretary [from São Paulo, André Sturm] to be here listening to [the research]. I wanted the berimbau player [Osmar Terra, future Minister of Citizenship] to be here, not talking but listening. We are pushing forward and this is just the beginning," she said.

Suyanne Keidel also highlighted the fact that the economy generated by the local live industry extends beyond the venues. "Casa Natura received 65,000 people this year. There’s a whole chain of consuming generated around that," she explained. "We need to remember that when we put an artist on stage, we are also transforming society. We just have to strengthen our network. "

The DATA SIM research will continue, going after the venues which haven’t yet responded. The idea is to expand the study to include festivals, tours, collectives, the city outskirts, churches.

The research project also intents to examine the record industry, musical instruments and the artists themselves. The first part of the research on the SP live sector is available here .

* Text: Bruno Dias Photo: Victor Balde

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