The second day of SIM São Paulo 2018 promoted more meetings, partnerships and learning curves. The DATA SIM research results was one of the highlights of the program , which was also attended by Tom Zé in an incredible show, as well as by André Sturm, the secretary of culture of the city of São Paulo, expressing his position against the end of the Ministry of Culture . There was also lots of music and sun at the Oi Labsonica Space, as well as Michael Azerrad autographing his book and the important agenda of Expomusic Day focused on the musical instruments market.

In the first panel of the day, representatives from aggregators from around the world gathered in the Jardel Filho Room to discuss the future of digital distribution for independent artists. Mediator Dani Ribas (Sonar Cultural / DATA SIM) opened the conversation by asking everyone at the table how they saw Spotify's move, announced in September, that it is testing an upload tool that will allow all independent artists to upload their music on the platform without the need for an aggregator. The news divided the table.

Inma Grass, representative of Alta Fonte Spain, saw this move as something positive, reinforcing the current importance of the platform. Heli Del Moral of CD Baby pondered: "For anyone working with music, content is king. And it’s essential to be available on the widest number of platforms possible." Lee Parsons of Ditto Music said that this new Spotify option will not affect his work: "It’s business as usual."

Brazilian participants were more critical. Arthur Fitzgibbon of OneRPM commented that this Spotify move is a battle-cry. "There's a lot of money out there, and they're coming to fight for it. We have experience in this market and we’ll continue to find new artists, do our job and fight for our side. " Arthur's speech was corroborated by Heloisa Aidar, from Alta Fonte SP: "We all have our specialties. And we do much more than just digital distribution."

São Paulo's culture secretary André Sturm was interviewed by journalist Lorena Calabria, and called for the sector to come together to fight against the end of the Ministry of Culture - the elected President Jair Bolsonaro intends to bring MINC within the Ministry of Citizenship. MINC was also a subject of an open letter written by the SIM São Paulo Advisory Board , against the end of the Ministry of Culture. This does not guarantee integration with the social arena, nor does it do justice to the economy of Culture."

Representatives from 11 music festivals presented a panel with their experiences in working with music around the country. Carolina de Amar, from the Sarará Festival in Belo Horizonte, told the training experience they undertook in this year's edition with trans and senior people. The event took place in August 2018 with a public of 25,000 people, and the result of the project can be seen in this exciting video, which was applauded at length. .

Vanessa Reed, of PRS, celebrated the entry of the up-and-coming Spanish festival Primavera Sound into the list of festivals that support Keychange, a platform that seeks parity between men and women in festival line-ups around the world. Vanessa said that there are more than 160 festivals participating in the Keychange project, and to exemplify how much female representation was in line-ups, she showed the lineup of the British Reading, Creamfields and T In The Park festivals by taking all the men off the list, leaving visible how few women were active.

The second day of SIM was also an international day. The National Institute of Music (INAMU) from Argentina explained how they support musicians on a panel that yielded many ideas. At the Oi Labsonic Space at the CCSP Hanging Garden, the Australians supplied rock music and hot dogs at their already traditional Aussie BBQ, accompanied by Budweiser and Jack Daniels as well as Wewi soda. This was followed by the Ceará Cocktail (with shows by Soledad, Ilya and Astronauta Marinho). The evening there ended with the Italian band Kaláscima. Meanwhile, GPTW, with special guest Tey Yanagawa (Cia de Talentos) listed companies that are examples of entrepreneurship and innovation.

Thoughout the CCSP, music was ablaze. In the South Garden there were a series of meet-ups from Sonora, SXSW and various Brazilian festivals. At the end of the day, writer Michael Azerrad talked and signed his book "Our Band Could Be Your Life," released during SIM São Paulo. The PRO-AREA continued to be busy, and many meetings were held at the on-site restaurant, with tables turned into business areas.


Expomusic had a space to itself, a lounge with various brands and instruments. A panel focused on the theme of Endorsements, explaining how brands connect with artists: "I want to know why he is there. Why does he love music. Can the brand boost your career?" asked Flora Tonelli of Musical Express.

Later, Thiago Adamo presented "Sound Design for Games" and the curiosities of his routine, talking about hearing fatigue and showing tools that can help the artist to avoid it. One of the most popular panels on SIM's second day was on digital distribution, with representatives from Youtube Music, Tidal, Gig Loop and OneRPM. For Tidal's Yasmin Muller, "playlists are already a reality, but video is a new platform for discovery." According to her, the next step is to make this new platform "a new source of income for artists". Expanding on Expomusic Day at SIM São Paulo, the panel "the musical instruments industry in Brazil and the new Expomusic" analyzed the behavior of instrument buyers in an attempt to improve their experience and avoid problems. Maria Amélia Abdalla (Expomusic) and Daniel Filho (Francal) also reinforced the link between Expomusic and SIM: "This initiative to make this movement is the beginning of the search for bigger things," said Maria Amélia. "For a long time, the instrument market has been disconnected from what the music market is today. Our proposal is to be the connection," said Daniel.

SHOWCASES AND TOM ZÉ The second day of showcases began with some heavy metal. The Sala Adoniram Barbosa, which usually echoes to teenagers rehearsing their k-pop movements, was ripped asunder by the force of Black Pantera, the first showcase of the day. They were followed by Joe Silueta's high-quality, country rock music, by the instrumental force of E a Terra Nunca Me Pareceu Tão Distante, by the captivating melodies of Baleia, the mix of hip-hip, kuduru and oriental sounds of the impressive Portuguese Conan Osiris, the captivating folk of Tuyo and the Latin American connection of Santa Malo (Bolivia) and Miss Bolivia (Argentina). The evening finished with samba diva Paula Lima!

To close the second day at SIM, an incredible chat with Tom Zé who recalled his training in Salvador alongside the tropicalists Caetano Veloso and Gilberto Gil, quoted Béla Bartók, John Cage, David Byrne, opened up two bags of cassette tapes with experiments in tuning and overlapping sounds from the 70s, and weaved through various, eventually, linked stories. A perfect finale to an epic moment at SIM São Paulo.

* Text: Marcelo Costa - Photo: Pedro Margherito

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