SIM Transforma was created in order to boost and to connect suburban artists and producers with the music industry. It promotes the dialogue between various border districts of the city and of the market with activities in the North and the South Regions of Sao Paulo, in a partnership with the Fábricas de Cultura in 2019. Five activities are scheduled to take place in the districts of Jardim São Luís (June 27th), Brasilândia (July 25th), Capão Redondo (August 31st), Vila Nova Cachoeirinha (September 28th) and Jaçanã (October 18th).
Each month, the initiative will promote a panel about possibilities and challenge of the music market, mentoring sessions as well as business rounds with artists and producers of each respective Factory region, who have been previously registered and selected for the activities.
Throughout 2018, SIM Transforma took musicians, journalists, producers, curators and other professionals of the music industry in order to establish a dialogue with artists and producers from other suburbs of Sao Paulo. With different stories and dreams, the search for information and the desire to build a career were the common ground in the activities, demonstrating that the continuous dialogue between the various border districts of the city is essential.
SIM Tranforma joins forces with the project Atalhos Sonoros (“sound shortcuts”, in free translation), a partnership between the Fábricas de Cultura with the distributor Tratore, which has been hosting monthly artistic residence programs since 2017. Previous residents include Mariá Portugal, Papisa, Craca, Apolo and others. The aim is to exchange experiences, to record and to make a pocket concert with local artits. The Atalhos Sonoros program will be announced soon.
SIM believes that music should cause social and geographic barriers to collapse. The continuous exchange experience between the city center and and suburbs has spawned new ideas and and partnerships. They include the launches advertised by the blog Tenho Mais Discos que Amigos (“I have more records than friends”), a concerted scheduled to take place at the nightclub Breve and night activities promoted as part of the SIM 2018 program.
THESE ARE THE ACTIVITIES OF SIM TRANSFORMA 2019:
27/06, 3:00 pm
Venue: Fábrica de Cultura Jd. São Luis - Rua Antônio Ramos Rosa, 651
Panel: What are the professions in the music market?
Moderators: Murilo Muraah and Dani Ribas (researcher/DATA SIM)
Guests: Adriana Viana (sound technician), Ana Mota (journalist), Ana Penteado (producer/Festival Vento), Mauricio Bussab (Tratore), Flavio Scubi (agent /Hermeto Pascoal, Anelis Assumpção) e Pena Schmidt (consultant/SIM Sâo Paulo)
25/07, 3:00 pm
Venue: Fábrica de Cultura Brasilândia - Av. General Penha Brasil, 2508
31/08, 3:00 pm
Venue: Fábrica de Cultura Capão Redondo - Rua Bacia de São Francisco, s/n
28/09, 3:00 pm
Venuel: Fábrica de Cultura Vila Nova Cachoeirinha - Rua Franklin do Amaral, 1575
18/10, 3:00 PM
Venue: Fábrica de Cultura Jaçanã - Rua Raimundo Eduardo da Silva, 138