Meet the 2019 SIM São Paulo Advisory Council


Sao Paulo Music Week represents a true immersion in the possibilities and challenges of the marketplace. The event reflects on and upon various sectors and visions of the music industry through its various panels, talks, debates, workshops and showcases.

The 7th edition of SIM takes place between December 4th and 8th and a lot of people are already working hard at the coalface in order to make this an unforgettable occasion!

In order to build a diverse program connected to the new trends and international movements, the event director Fabiana Batistela has had the support of experienced professionals with a vast mix of credentials since 2015. They form the SIM Advisory Council (CCSIM, in the Portuguese acronym).

Each year, CCSIM introduces new gazes for the construction of SIM Sao Paulo. The members meet up during the months preceding the event in order to debate content, from the selection of artists for the showcases to the professionals for the panels and business round, the topics and the format of the activities.

They voice a vast array of points-of-view on the contemporary music marketplace, in the topics addressed at SIM. Meet the 2019 SIM Advisory Council:

Alexandre Matias is the journalist responsible for the site Trabalho Sujo (“dirty work”, in free translation), plus he’s a curator at Centro Cultural São Paulo and Centro da Terra.

Ana Morena is an associate and the director of DoSol Festival, em Natal. She plays the bass in the bands Camarones Orquestra Guitarrística and Talma&Gadelha.

Anna Penteado is a producer and a curator, and she’s in charge of the Festival Vento, held in São Sebastião (in the state of Sao Paulo).

Camilo Rocha is a special reporter at Nexo Jornal. He’s a journalist specialized in music, as well as a  DJ, having played at events such as Capslock, Selvagem, Skol Beats, Virada Cultural and Universo Paralelo. He’s part of the curator team Brasil Music Conference.

Claudia Assef is the founding associate of Women’s Music Event, plus the editor of site Music Non Stop, a DJ and music producer. She also spearheaded the creation of the Gallery, inside the Olido Gallery.

Coy Freitas directs special projects at Audio Club, and he has previously worked at Bferraz! On projects such as Skol Music.

Dani Ribas is a doctor is Sociology, an expert in public polocies and the director at é doutora em DATA SIM, SIM São Paulo’s research hub.

Daniela Rodrigues is the agent for Rashid, and director at Foco na Missão Produções e Merchandising, the firm managing the musician’s career and clothes brand.

David McLoughlin is the director of Brasil Calling, a service specialized in promoting Brazilian music abroad.

Enrique Blanc is a music journalist and represents FIMPRO, the main music convention in Mexico. He also contributes with the Guadalajara's University Radio and the Channel 44TV.

Evandro Fioti is an artistic agent, musician, producer and artistic director. Alongside his brother Emicida, he set up the record company and brand LAB Fantasma.

Fabiane Pereira is at the helm of the festival and the line-up of FARO, in the Rio de Janeiro radio station SulAmérica Seguros Paradiso; in the channel Papo de Música (“Music talk”, in free translation”, on Youtube, the radio show PALCO BRASIL, and the Portuguese radio MARGINAL FM.

Fabricio Nobre is the director at Festival Bananada, and he’s the artistic consultant for the program at Grupo Vegas (Cine Jóia, Z - Largo da Batata, Bar dos Arcos and Blue Note SP).

Felipe França Gonzalez is the directtor and founder of Difusa Fronteira, manager at Francisco, el Hombre, booker of Baleia, director of Festival Mucho!, curator of Fest Contrapedal and an associate at the production firm Arueira Expressões Brasileiras.

Fernando Ladeiro Marques is the director at MaMa Event, one of the most important music conventions in the world, which took place in France 10 years ago, and a co-director at MIL - Lisbon International Music Network.

Flavio de Abreu is at the front of Scubidu Music, a music agency specialized in international tours, a label and office for artists such as Hermeto Pascoal and Anelis Assumpção.

Gonçalo Riscado is the director and one of the programmers at MIL, the Lisbon music convention music. He’s also the managing proprietor at Music Box, one of the most important music venues of Portugal.

Juli Baldi is a DJ, a music researcher, a radio presenter, and creative director at Bananas Music Branding, a company specialized in music curatorship for brands.

Juliano Zappia is a journalist and producer, creating a bridge between Brazil an Europe since 2001. He’s the director at YellowNoises (Lisbon), of JungleDrums (London) and of Sete Mares.

Karen Cunha is a curator, a cultural manager and an expert in large-scale events. She participated in the creation of the projects in the Mês da Cultura Independente (Independent Culture Month) and Sao Paulo na Rua (“Sao Paulo on the streets”).

Katia Abreu is a journalist, producer and curator. She’s the artistic director at Dia da Música (“Music Day”), agent of the singer and composer Bonifrate and communications coordinator at SIM São Paulo.

Luiz Augusto Buff is a music supervisor, lawyer and executive director at 1M1 Arte. Plus, he’s a professor of Music Business Finance and Music Licensing at Berklee College of Music.

Maithe Bertolini is a curator and culture manager, plus she’s the founder and general director of Festival Contato and of the gastronomic event Saia Para Jantar.

Marcel Arêde is an associate director at AmpliCriativa, an agency and cultural producer for artists from the Northern Brazilian state of Para, and she has worked with people such as Dona Onete.

Mari Martinez is a cultural producer, in charge of Marquise 51, a creative hub encompassing a production company, studio and label, and she’s at the helm of initiatives such as Festival Morrostock.

Myla Hardie lives in LA and has 25 years of professional experience in the music field, on stage and elsewhere. She splits her time between her artistic career and managing the label Worldhaus Music.

Monique Dardenne is one of the people at the forefront of Women's Music Event. She holds a degree in Law, and she has been managing artists for more than 10 years.

Nando Machado was the international director of both Universal and EMI Brasil. At present, he’s in charge of Formusic, a firm specialized in event production, music branding and communication.

Patrick Torquato is a DJ, artistisc director, and radio presenter at Frei Caneca (Recife), and a music producer. He created the parties Baile Tropical and ONDA NOVA.

Paula Abreu is the program director at City Parks Foundation SummerStage Festival of Nova York. She has previously worked at the Lincoln Center and the Red Hot Organization.

Paula Martins manages the international content for the promotion agency Time For Fun, including Festival Lollapalooza.

Pedro Azevedo is a curator, producer and founder of the conference MIL, plus he’s a programmer for music hall Music Box in Lisbon.

Pena Schmidt has worked with music since 1972. He has produced more than 50 records, festivals and FreeJazz, and he was the manager at Auditório Ibirapuera and CCSP. He’s in charge of The List of the Lists.

Renata Gomes holds a masters in Communications and she’s an expert in marketing. At present, she’s a project manager at DATA SIM, a curator São Paulo Tech Week and one of the directors of the NGO Women in Music Brasil.

Ricardo Rodrigues is the agent of Liniker e os Caramelows, plus various artists such as Luedji Luna, Luê, ATR and MEL. He’s at the front Let's Gig. To boot, he’s the general director at Festival Contato.

Samantha Almeida is a talent, planning and innovation  director at the group Music2. She champions new relationship formats between brands, artists and influencers.

Verônica Pessoa carries out cultural projects at the company Pessoa Produtora, and business model development at Janela Aceleradora. And she is Filipe Catto’s agent.


Translation: Victor Fraga

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