By Rafaela Piccin
The sixth chapter of the #BehindTheSIM series, which tells the story of the professionals working at the São Paulo Music Week, interviews Janaina Fainer, conference coordinator at SIM.
SIM São Paulo occupies practically all spaces within the Centro Cultural São Paulo (CCSP) with its vast music program with various strands. In addition to the showcases in the Adoniran Barbosa Room and the exclusive performances in the Rooftop, the rooms inside CCSP are home to a wide spectrum of panels, workshops, pitches and networking activities for guests from every corner of Brazil and the world. Last year, 90 panels delving into varied topics such as new formats and business models, digital distribution, festivals and public policies, amongst others. Janaina Fainer has to coordinate all of this. She’s a producer, journalist, and she holds post-grad degree in criticism and curatorship and also in cultural assets.
“My works encompasses the operations, with the production team, in every conference, from the logistics of the guests to staying in touch with the conference speakers, in order to ensure that they get where they need to be on time”, she talks about the nature of her work.
She has coordinated the conferences since the second edition in 2014, and she has followed the trajectory of the event since its conception. “I had already done production jobs for Inker, and I can say I witnessed SIM being born, because I clearly remember Fabiana Batistela sharing the spreadsheets and her plans when they were still a dream. Being inside SIM is a challenge and a giant opportunity for being in touch with various people from around the world”, explains the producer, who toured with artists such as Nada Surf, Man or Astro Man?, Nadeah and Fefè for Inker Agência Cultural.
Janaina started working with music in 2003, as the producer for the Cultural Circuit of the Municipal Secretary of São Paulo, where she coordinated the Olido Gallery. In addition to having worked in big projects for the Mayoralty of São Paulo - such as Virada Cultural (“Cultural Turn”, in free translation), the Anniversary of São Paulo, SP na Rua (“São Paulo on the street”) and Carnaval de Rua (“Street Carnival”) - she was also involved with other artistic languages, such as theater, literature and circus. To boot, she participated in cultural projects in Bauru, her hometown (in the state of São Paulo).
“The Virada Cultural of São Paulo always has an impact. A broad line-up, many options, huge crowds. Delivering the Virada is a lot of hard work but it’s also thrilling”, she opens up her heart, satisfied, despite the barriers in her profession. “The biggest challenge is making other people grasp the importance of all of this”.
With regards to the importance of holding events and staying active in the cultural scene, Janaina comments: “it’s always very important meeting people in order to strengthen the music industry in the country”.
Translation by: Victor Fraga