SIM São Paulo encourages meetings: professionals from all areas of the market attend the event and broaden their horizons and connections. The series HumansOfSIM bring stories of people who leverage the best of SIM. This episode is about Thais Pimenta, journalist in charge of the communication agency Café .
Networks have been built up between our accredited delegates through the Virtual PRO-AREA, even before SIM São Paulo begins. During the event, this trait expands and networking opportunities are countless. The journalist Thais Pimenta, head of the communication agency Café 8, describes the importance of these meetings: "The relationships are more intimate in big events like these, it's easier to settle partnerships, turn the tables".
Thais works in communication management for artists, such as Arnaldo Baptista, Tagua Tagua and Romero Ferro, planning and creating strategies for promotion. She's also part of many important festivals like Coquetel Molotov, located in Recife, Pernambuco. Her first contact with SIM was in 2013 when, one of her clients, the artist Thiago Pethit was invited to take part at a panel in the event. "I've made my first meeting with Festival MADA at SIM and there goes two years of partnership. I also strengthened ties with Erva Doce, an agency I worked with for two projects: Dingo Bells and Luísa e os Alquimistas," she reveals.
Activities like lectures, panels and debates that happen during the event are also very valuable to the participants. "It was during SIM that I decided to move to Portugal, after watching a talk about the connections between the two countries," tells the journalist, whom now works with press offices exploring the Portuguese market.
Living and acting professionally in Lisbon, Thais points out a lot of differences between both markets: "Portugal's market is smaller compared to Brazil, the relationships here are getting more solid, but it takes time to know how to add in a good way. In my case, as a press officer, I’ve been well accepted in vehicles, they are interested in what and how we can contribute, and that's very nice".
For artists that are interested in playing across the Atlantic, she advises: "For those who want to come and play here, the ideal is to start in small places, building your name, you know? There aren't many secrets, nothing comes easily. Time is different in Portugal, very distant from the brazilian immediacy".
Thais will be in São Paulo in December taking part of the seventh edition of SIM and seems to be very excited about it, which is the perfect cue to visit her home country, trade experiences with people at the event, watch the convention and "make connections that can strengthen bridges between Brazil and Europe".