The Mastercard Space is one of the hottest spots of SIM. There will happen national and international networking cocktails, concerts, gastronomic fair among other free and open activities to the general public.
For the second time, Budweiser is the official beer of SIM São Paulo, and the brand signs the Mastercard Space’s bar that hosts showcases and networking cocktails. On Friday, December 6th, at 1:00pm, Budweiser will promote its Networking Cocktail, with performances of O Arrete (PE), Obinrin Trio (SP) and Davi Sabbag (GO).
Budweiser is also part of the night program. On December 5th (Thursday) at 9:00pm, Budweiser Night will take place at Venue (Pinheiros) with the outgoing pop of Rosa Neon (MG), rhymes agains sexism from Sinta A Liga Crew (PB), and the queen of brazilian dancehall Lei Di Dai (SP). On the dancefloor, the music is on the co-founder of Perifa no Toque project, DJ Peroli, besides Milian Dolla (GO), and the global duo DKVPZ (SP). The party take place at Venue (at Rua dos Pinheiros) and accredited delegates have free entrance.
Besides that, the official beer also offers one panel per day at Jardel Filho Room during the conference at Centro Cultural São Paulo. It’s called BUD Moment. On December 5th (Thursday) at 5:00pm, the panel will discuss featuring as a strategy to achieve new markets. The musical partnership is a hot topic nowadays, that helps artists gather and promote each other to a more expansive audience. The journalist Fabiane Pereira (Papo de Música, Programa Farol/ RJ) will be mediating this panel; Rincon Sapiência (Artist/ SP), DJ Zegon (Tropkillaz/ SP), Kazy Lambist (Artist/ France), Mateus Carrilho (Artist/ GO), Heli Del Moral (CDBaby/ USA) and Bruno Vieira (Amazon Music/ SP) will also take part of this event.
On Friday at 5 pm, the BUD Moment will debate how big brands use music as a tool to change the world into a better place, since it’s already one of the most powerful form of activism for rights and source of launching new ideas. Coy Freitas (Strategic Consultant/ SP) is mediating this conversation, and it also counts with the participation of Ricardo Dias (AMBEV/ SP), Pedro Tourinho (MAP Brasil / SP), Alan Patrick Crean (Mastercard/ SP), Silvia Camargho (Calvin Klein/ SP), Samantha Almeida (Ogilvy/ SP), Carolina Teixeira (Doritos, Pepsico/ SP) and Victor D'Almeida (Oi Futuro/ RJ).
On Saturday, December 7th at 4:00pm, Jardel Filho Room will receive the legendary Fab 5 Freddy (USA) in another BUD Moment, which will be a keynote about his life and work. Visual artist and filmmaker, Fab 5 became known when he started presenting the North-American MTV hip hop program: YO! MTV Raps. Recently he directed and produced a Netflix’s documentary “Grass is Greener”, watched by millions of viewers.