SIM São Paulo is one of those experiences where we need to take a moment to recover. Because it’s all at once: a lot of music, many professional activities, many people, meetings, emotions, ideas. Many everything. A true marathon. And a lot of work, of course.
In this seventh edition in 2019 - which is my fifth as a counselor - my personal highlight go to the conferences. Not only because I helped to format them, but mainly because they show the music market trends. In a market of constant change is fundamental to update with the content brought by the most influential professionals, that were invited because of their experiences as well as their innovative actions. And we all need to keep posted, from the beginners to the most experient.
This year I participated of 14 conferences and festival around the world: SXSW/EUA; MIL/Portugal; Music Cities/China; FIMPRO/Mexico; MAPAS/Canary-Spain; MMVV/Spain; FiraB!/Spain; Circulart/Colombia; besides the brazilian FIMS/Curitiba; CoMA/Brasília; MARTE/Ouro Preto; HackTown/S. Rita do Sapucaí; Morrostock/Porto Alegre; Coquetel Molotov/Recife. Wow! I can tell you I’m alert to everything that is happening in the universe of music conference. And SIM São Paulo is the most complete of them, being smaller in size only compared to SXSW - that approaches not only music, but also content in education and games.
SIM São Paulo have been playing an important role over these seven years: bringing into Brazil the trends of this market that’s been radically reconfigured by the digital universe and that it’s absolutely pulsing in the live sector. And one of these trends is, without a doubt, wellness or mental health, a theme that’s really strong out there and it’s starting to be discussed here in Brazil. Another theme that’ll be strong is the use of data for audience comprehension - and in that I’m already all in.
I wanted to see all panels, because all of them were of my interest. Absolutely all of them. I got to see only those which were indispensable, and I already felt stocked with new content and trends. After this edition, I have an absolute trust to say that SIM is the biggest music conference of all Latin America, and that it’s up-to-date in the theme matter.
This year DATA SIM presented two new researches: Women in Brazil’s Music Industry: Obstacles, Opportunities and Perspectives; and the Economic and Sociocultural Impact of SIM São Paulo 2018. A work made by me, Fabbie Batistela and Renata Gomes with a lot of conscience of the responsibility we have over the country’s situation, and accompanied by a public that interests more and more in researches and uses them to defend the culture. It brings me so much joy to see the room of almost 300 seats completely full during the presentation of the research on feminine participation in the market! Very soon both researches will be available on DATA SIM’s website for download. We will spread the news on our SIM Letter when it’s available.
I also highlight the activity of SateliteLAT of Women in The Latin American Music Industry. In an operation coordinated by 20 countries, SateliteLAT seeks for a cultural change that can be able to un-naturalize practices associated with gender discrimination installed in the practices of latin-american culture industry. The goal is to make the main festivals and music events in the continent to, by 2020, already have applied actions capable of expanding the feminine participation in this market, let it be in the creative scope as well as the many operational, technical and decisive scopes. SateliteLAT offers diagnostic services and plans of action so that festivals can act in this area. In the meeting that took place in SIM with guests from many different festivals, SatéliteLAT showed that it’s maturing their networks among the 20 Latin America countries, and also that this is a theme that can’t only be seen as a women’s matter anymore - the construction of a fairer market is a responsibility of all of us.
The exciting SIM Award also demonstrated the importance of feminine participation in the market. The choice of the 9 nominees by SIM Advisory Board ain’t easy. There are many great interesting initiatives that deserve visibility. The discussions throughout the year and the grand finale on Saturday are configuring SIM Award, that already has 3 editions, with a field of reflection over the music market. This year the awarded projects on the three categories chosen by the accredited delegates were led by women. And besides that, the category Lifetime Contribution to Music (indicated by the Advisory Board) also awarded an initiative run by a woman: Circo Voador, led by Juçá. Her speech got everyone emotional and summed up what is the cultural resistance in the country.
To award a live music venue is totally coherent with SIM’s acting, that has been discussing the live sector for years in the conferences. Is not for nothing that DATA SIM’s first research was on live music spaces in the city of São Paulo, because we understand that a strong music scene is only built from the music executed along with its audience.
Out of all 479 live performances that happened at SIM, I highlight Bloco da Laje, during the Opening Party. In a sort of genealogy of samba and carnival - maybe the most central element of our culture - they showed us that a political criticism can be sung. And it is even more potent when we elaborate it together during the moments of party and celebration, because is in these moments that we re-formulate our common senses of society and rebuild our imagination and narratives about ourselves. Yes, we will win. The Closing Event for 6 thousand people with Emicida at Praça da Luz, open to the public was also a highlight, because there never has been a show in this format in the last 6 editions of SIM.
And as a woman of numbers that I am, I couldn’t not bring you some data about SIM 2019. There were:
I still do a special mention to SIM Advisory Board, a group of incredible and competent people from whom a I learn a lot all the time. And also to the tireless production team of SIM.
Fabbie Batistela, Director, wasn’t present at SIM this year because she brought to the world tiny little loved Luiz. SIM’s magazine, distributed for all accredited delegates, announced that Luiz was coming. That put us in an extra challenge of the event’s realization. But on another side it but the feminine creator energy of SIM even more in evidence, more necessary for the making of music’s future. Is how Fabbie wrote: “There’s no project in the music market that survives without love and collaboration bonds, without supportive surroundings are there. There’s no way we can survive alone in the society and the music industry”.